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About Us

  • Do you believe in magic?


    We think we can convince you. If you look closely in life, you will discover it, through unexplained events and in experiences that make you think “wow”, moments that leave you spellbound. We believe in magic, we’ve seen it firsthand. It’s in our laboratory, and it’s in our products. 


    We are an ethical, quality-focused, cosmetics company who keeps our customers needs and desires at the forefront of everything that we do.


    Let us introduce you to our enchanted SAFISA’s skin care line, and experience for yourself the spell they will cast upon you. We can wholeheartedly guarantee that using our products will leave you feeling bewitched, and ready to dazzle in a world that can often be so grey and dull. So, let us transform you, like Cinderella at the ball, you too deserve to be treated likea princess. 

  • On our online store you will find only the highest quality beauty products which are ethically produced and made with your personal experience of them in mind.

    Our products are created from pure, safe, natural ingredients and are sourced from only the most highly-trusted suppliers and made available to you at prices that are affordable and fair.

    Our formulas provide a deeply enriching experience, and cleanse and nourish your skin and hair while providing natural protection at a deep cellular level. We aim to bring perfect balance to your skin and hair and this is something we achieve every time.

    We source pride in our work by creating quality cosmetics that will change the way you see yourself in your skin. We believe that true beauty is sourced from self love and there’s no better way to love yourself than to source comfort in your appearance, there’s no greater feeling than being able to face the world juiced with self-esteem and looking your absolute best. Let us help you discover the new you!

Laboratory

  • The magic starts with the spells and potions that we craft in our laboratory, where leading experts in skincare and advanced beauty treatments have perfected the science that makes our products world-leading. Some might say it’s a very special form of wizardry. Our experts are driven by the desire to spread our magic throughout the world and we want you to experience it firsthand. 

    Why not start by taking a browse through our online range, or perhaps dive right in with our unique Coconut Mask?

    These use SAFISA’s magic 5 in 1 formula to lock in moisture so that your hair is left looking, and feeling, revitalised.

    Or perhaps you need help ridding your skin of troublesome acne? Our SAFISA Hydrocolloid Pimple Patches will help you to fight off embarrassing spots and ready you to enjoy your day in confidence, self-assured that our enchantments will protect you.


  • Our formulas are completely proprietary and unique to SAFISA alone. Our team is made up of passionate individuals who love and breathe cosmetics and work tremendously hard to formulate new products and solutions to the cosmetic issues we face everyday.

    Our laboratories are cruelty-free zones and we are proud to boast of our commitment to encouraging our practices in cosmetic laboratories worldwide.

    We find the cruel process of testing cosmetics on animals to be abhorrent and we stand firm in our belief that the pursuit of beauty cannot be found in nature’s suffering. Therefore all of our products are made with ingredients that have not been needlessly tested on animals and, instead, we have used progressive laboratory methods of testing including “in vitro” processes that avoid the need to harm living creatures. 

Factory

  • Our products boast true British quality standards as well as have a deep history, firmly rooted within cosmetic tradition and research. This knowledge serves as the building the block for our production work in the UK. You can therefore be reassured that you will receive products that have guaranteed quality and have the heart and soul of the British Isles in their very essence.

    SAFISA is committed to using only natural ingredients in our products. Why? Because it’s intuitive, it makes sense to us. Human skin responds best to ingredients that it encounters in a natural setting and so we aim to mimic this with our cosmetics. Therefore you will find that our products can be used on sensitive skin and the risks of any adverse reaction are an absolute rarity. Our products are made with a universal audience in mind, after all. 


  • True magic lies in simplicity. Avoiding unpleasant ingredients such as sulphates, parabens, and GMOs, leaves pure magic behind. Of course, it wouldn’t feel as special if our potions didn’t act quickly, but they do, getting to work immediately upon application.

    What else is there to wait for? Cast a spell on yourself that will make you radiate with a glow that will inspire and entrance others. Conjure up your inner princess.

    People will whisper to themselves “there’s something about her, something otherworldly, I want to know her secret.” It’s up to you whether you share it, or you can keep the magic to yourself. We won’t tell.